
Agency
Design that holds up.
Print, web and corporate design from one source.
To the agencyWorkflow · Adobe InDesign · Photoshop · Illustrator
Automation for catalogs and print
We automate the steps your production repeats every week. Adobe InDesign and catalog and publishing production are at the center, alongside Photoshop and Illustrator. Your team designs; a dependable workflow handles the repetition.
We build our plugins with UXP, Adobe's current plugin technology for InDesign, Photoshop and Illustrator, on Windows and macOS.
On an intro call we'll clarify the next steps.

Your catalog is built from product data, not copy and paste.

Export runs on InDesign Server while your team keeps designing.

Database, server and web portals for page planning, briefing and approval.


We break down your production and tell you what is worth automating.
We break production down into briefing, page allocation, layout, export and approval. That shows which steps repeat and which should stay manual.
The plan names roles, tools and what stays manual. Comparing the page plan with the layout shows the gaps before they reach the print file.
A written concept in stages: what we build, in what order, and what stays manual.

Handover with documentation, and care when Adobe ships a new version.
A handbook, API documentation and training, so the workflow doesn't depend on one person.
A maintenance agreement if you want one: care whenever Adobe ships a new version, and a clear route for questions.
We can run the server and portals for you, including as a Docker setup.
Three example scenarios from practice.
One design, every language, country and price version, collected as a print PDF.
Every current page searchable in the browser, with change history and online approval.
Product management fills in an online briefing, and the plugin pre-builds the page in InDesign.
These are the steps we automate. Not the design, just the repetition.
close to 100 million
catalog copies a year
Our tools come out of live catalog production with many language and promotional versions, not a lab. They support the production of catalogs with a combined print run of close to 100 million copies a year. We know deadlines, correction rounds and special cases from our own work, so we build tools that hold up every day: traceable, documented and easy for your team to run.

First the analysis, then a written plan in stages with a fixed price, then the build, then handover and support.
Show us what you produce and where it sticks.
We describe the new workflow in writing, in stages.
In stages, tested on your real material.
Documentation, training and, if you like, a maintenance agreement.
Show us a sample. On an initial call we'll tell you which steps can be automated.
An email when there's news on what you choose. Unsubscribe any time.

Agency
Print, web and corporate design from one source.
To the agency
Plugins
D7versions for Adobe InDesign. D7catalog and D7server are in development.
To the plugins